Bike company Scott appoints new dual leadership
Published: Tuesday, Aug 20th 2024, 10:00
Updated At: Wednesday, Aug 21st 2024, 01:58
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The Swiss sporting goods manufacturer Scott has appointed a new top management team. The management team is also being expanded and the focus is being placed more strongly on the core business.
Pascal Ducrot, a long-standing member of the Scott Board of Directors, and Juwon Kim, head of ad-interim from majority shareholder Youngone since March, will take over the management of the company with immediate effect, as Scott announced on Monday (yesterday). This seals the succession of Beat Zaugg, the long-time CEO and co-owner who had previously only reluctantly stepped down.
In addition to the new head, the management team will also be expanded, the statement continued. The company will also focus more strongly on the bicycle business, which accounts for more than 80 percent of sales. Investments in the e-bike range are planned, for example.
The clothing and footwear divisions are also being strengthened, including with their own product lines. The Scott business also includes skis and motocross.
The extended management team is made up of Baris Alev (Chief Financial Officer), Adrian Zahnd (Chief Commercial Officer) and Reto Aeschbacher (Chief Marketing Officer and Chief Digital Officer). The team also includes Holger Klinter and Claudio Benelli as Co-Chief Operating Officers.
Meanwhile, Adrian Lutz (Head of Bike) and Gerhard Mollenkopf (Head of Softgoods) are responsible for the products, and the position of "Head of Footwear" will be filled soon.
Stabilizing companies as a goal
The aim now is to "stabilize the company after a turbulent time in the sporting goods industry", the company stated in the press release.
Scott recently made headlines due to disputes over the CEO succession. At the end of March, the bike and ski brand dismissed long-time patron Zaugg, but he denounced the decision. Zaugg had managed the company since 1993 and was the sole shareholder from 2005 to 2013.
The South Korean group Youngone has held 50.01% of the shares since 2015. The new Co-CEO Kim, who has been a member of the Board of Directors of Scott Corporation since 2022, was previously Head of Growth Strategy and M&A at Youngone.
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