DER Touristik Suisse with Kuoni brand continues recovery
Published: Tuesday, Apr 9th 2024, 09:40
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Kuoni owner DER Touristik Suisse is continuing its recovery after the coronavirus pandemic. The travel provider increased its turnover by 22 percent to CHF 590 million last year.
DER Touristik Suisse has thus exceeded its own expectations of returning to 90 percent of pre-pandemic sales in 2023. In 2019, the subsidiary of the German travel provider Dertour Group generated sales of just under 644 million francs.
Profitability also improved, as DER Touristik Suisse announced at a media conference in Zurich on Tuesday. The operating result before amortization (EBITA) improved significantly. DER Touristik Suisse did not provide any figures. These are only reported at the level of the German parent company Dertour Group, which belongs to the retail giant Rewe.
Business in Asia soars
In 2019, DER Touristik Suisse had returned to profit after years of heavy losses. Then came the coronavirus pandemic, which left the group with huge deficits.
Now, people's desire to travel after the pandemic is causing the result to climb again. The main drivers include high percentage sales growth for the brands Asia365 (Asia, +156 percent), Dorado Latin Tours (South and Central America, +66 percent) and Kuoni Cruises (+41 percent).
The top-selling destinations in 2023 were the Maldives, Lapland, Iceland, Crete and Mallorca. "All tour operator brands and Kuoni sales regions in Switzerland contributed to the pleasing overall result, all of which exceeded the previous year's figures," said CEO Stephanie Schulze zur Wiesch, according to the press release. The German national took over the management of Der Touristik Suisse in June.
Further significant increase in sales expected
After the end of the first quarter of 2024, Kuoni, Helvetic Tours and other brands are expecting a further significant increase in sales in the current financial year. "Between March and October 2023, the company recorded an exceptionally high number of advance bookings for the 2024 travel year. Since then, incoming bookings have remained roughly at the previous year's level," DER Touristik Suisse continued.
"I am very confident that the 2024 financial year will also be successful," says Schulze zur Wiesch. Lapland, the Maldives and Thailand are the most popular destinations in the winter half-year that is coming to an end, while Mallorca, Crete and Paris are at the top of the list in the summer.
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