New understanding of tourism to ensure sustainable development
Published: Thursday, Aug 29th 2024, 15:40
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A study commissioned by Zürich Tourism calls for a broader understanding of city tourism. Visitors should be able to feel like locals for a while. This should enable more sustainable development.
Tourism in the city of Zurich involves much more than overnight and day visitors, according to the study "Rethinking tourism" presented on Thursday. Locals also contribute to tourism, for example when they attend events or eat in restaurants.
This new approach, known in technical jargon as the "visitor economy", is intended to lead to a holistic development of tourism and prevent negative side effects such as the "overtourism" lamented in some European cities. "Our primary aim is not to attract more people, but to keep them here longer and offer them an even better experience," said Guglielmo Brentel, President of Zürich Tourism.
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