Prix Montagne 2024 goes to shoe repair workshop in Val Poschiavo
Published: Thursday, Sep 5th 2024, 11:50
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The Prix Montagna 2024 has been awarded to the shoemaker New Rada in Le Prese, Graubünden. The Prix Montagne 2024 Audience Award went to the Zauberwald Lenzerheide project.
New Rada Schuhmacherei repairs around 3,000 pairs of mountain boots and climbing finches from all over Switzerland every year, as announced by the Swiss Association for Mountain Regions (SAB) and Swiss Mountain Aid on Thursday. "The fact that we can now take the prize home to Val Poschiavo is absolutely amazing!" said Orlando Rada, owner of the company.
Orlando and Leonia Rada have been running the family business, based in Le Prese in Val Poschiavo, for 30 years. The company not only gives shoes a second life, but also creates valuable jobs in the remote valley. According to the organizers, the Prix Montagne is endowed with 40,000 Swiss francs and was awarded in Bern.
Zauberwald Lenzerheide receives audience award
The Audience Award also goes to the canton of Graubünden. According to the communiqué, the Lenzerheide Magic Forest received a majority of the almost 8,600 votes in an online poll. The festival takes place every year before Christmas and attracts around 50,000 visitors. The prize is endowed with CHF 20,000 and is donated by the Mobiliar Cooperative.
The SAB and Swiss Mountain Aid awarded the Prix Montagne for the fourteenth time, it was reported. A total of 61 projects from all parts of Switzerland were submitted. The jury was chaired for the first time by former cross-country skier and Olympic champion Dario Cologna.
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