Tiktok wants to give even more book tips
Published: Thursday, Mar 21st 2024, 16:42
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Which book is particularly worth reading? Which one is not a must-buy in the bookshop? People also discuss this on Tiktok. Last year, the platform presented its first bestseller list at the Leipzig Book Fair and presented the first German Tiktok Book Awards at the Frankfurt Book Fair. Now new genres are to be included and monthly bestseller lists for Austria and Switzerland will also be published.
According to the short video platform, the #BookTok community is now one of the fastest growing. This is measured using hashtags, Tiktok explained. According to the information, over 12 million books recommended on the platform were sold in German bookshops last year.
To compile the lists, the sales figures of the book titles discussed on the platform are collected from over 9,000 bookshops in Germany, Austria and Switzerland and compared with analyses by Tiktok, explained the managing director of the market research institute Media Control, which compiles the lists together with Tiktok. To make the platform's book tips even more recognizable in future, there will now also be a sticker on the books.
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