Do, Jun 20th 2024
Nestlé, with a brand value exceeding 18.5 billion Swiss francs, retains its position as the most valuable Swiss brand, despite a 13% decline in value due to challenging macroeconomic conditions.
Nestlé, with a brand value of over 18.5 billion Swiss francs, remains the most valuable Swiss brand, according to the latest ranking by the London-based brand valuation consultancy Brand Finance. However, the multinational food giant has experienced a significant loss in brand value. Compared to the previous year, Nestlé’s brand value has declined by 13%, or around 2 billion Swiss francs, due to unfavorable macroeconomic conditions.
In the Brand Finance ranking, Rolex holds the second position among the most valuable Swiss brands, with an estimated brand value of 12.3 billion Swiss francs. This increase is primarily attributed to higher sales forecasts.
UBS, with a brand value of 10.9 billion Swiss francs, secured third place. The takeover of Credit Suisse, despite its controversial nature, has offered UBS a beneficial outlook, leading to substantial growth in its brand value.
There was a notable change in the fourth and fifth positions. Zurich Insurance Group saw its brand value increase by over 25%, moving up to fourth place from fifth. Zurich was the fastest-growing brand, with its international success, particularly in the Asia-Pacific region and entry into the Indian market, driving this growth.
Roche, which was in fourth place last year, has been pushed down to fifth. The remaining top ten includes Swisscom with a brand value of 6 billion, Glencore with 5.3 billion, Swiss Re with 5.1 billion, ABB with 5 billion, and Nescafé with 4 billion.
©Keystone/SDA
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