The Jelmoli department store in Zurich made haggling superfluous
Published: Monday, Sep 16th 2024, 07:51
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Exactly 125 years ago, the Jelmoli department store opened in Zurich's city center - modeled on the Grands Magasins in Paris. Zurich's oldest department store revolutionized shopping by making haggling superfluous with fixed prices.
The Jelmoli Glass Palace not far from Bahnhofstrasse impressed the people of Zurich with its shop windows on four floors. What was new here was that there were fixed prices that no longer had to be haggled over.
New era of shopping
With this revolutionary concept, Jelmoli ushered in a new era of shopping. The department store quickly became one of the most successful addresses in Zurich.
The business was then gradually expanded. Various conversions and extensions led to the current location. Until the 1990s, there was also a department store chain under the name Jelmoli with locations in numerous Swiss cities.
Manor moves in
However, the department store will not be closed: Manor will move into the glass palace in 2027 and use 13,000 square meters of space on three floors; a restaurant is also planned. Manor gave up its previous location on Bahnhofstrasse after years of legal disputes due to a sharp rise in rents.
©Keystone/SDA
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