The origin of Black Friday
Published: Tuesday, Nov 14th 2023, 10:20
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The discount battles surrounding the most important shopping day of the year are just around the corner again. Black Friday has its origins - like so many things - in the USA. There, the bargain day takes place on the Friday after Thanksgiving. Many Americans tend to start their Christmas shopping on the long weekend after the holiday.
In the USA, people wait outside the closed doors on Friday night to be the first to benefit from the limited discounts. However, Black Friday has not always been the best-selling day of the year in the USA. It only took its first place on the podium in 2005.
In Switzerland, the bargain day only became better known and more important for retailers ten years later. In 2015, Manor was the first major retailer to offer its customers its first discount campaigns on Black Friday.
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