Survey: Apple Smartphones are the Most Popular in Switzerland
Published: Wednesday, Jul 19th 2023, 06:00
Mise à jour le : Vendredi, 13 octobre 2023, 14:12
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Apple is the most popular smartphone brand in Switzerland, according to a survey by Moneyland.ch. 46% of respondents said they used an iPhone, while 40% used a Samsung device. Apple was particularly popular among 18-25 year olds, with 66% using an iPhone. Samsung had less than a third of this age group. Apple users were also the most satisfied with their devices. The popularity of Apple and Samsung is likely due to the high purchasing power of the Swiss population, which allows them to buy more expensive models. Moneyland surveyed 1,500 Swiss people for the survey.
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