Swatch Group remains victorious in trademark dispute against Samsung

Published: Friday, Dec 15th 2023, 16:50

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The Swatch Group has won another trademark dispute against the South Korean technology giant Samsung. Following the outcome of a legal dispute in Swatch's favor a year ago, the British Court of Appeal has now also ruled in favour of the Biel-based watch manufacturer.

The Court of Appeal in London has dismissed Samsung's appeal in its entirety in the dispute over internet trademark rights, Swatch announced on Friday afternoon. This confirms the decision made a year ago that certain watch face apps for Samsung smartwatches that can be downloaded from the Galaxy App Store infringe the rights of Swatch brands. The brands in question are Omega, Tissot, Longines and Swatch.

Samsung had offered digital watch faces for its smartwatches that resembled the Swiss group's brands. This was deemed illegal by the High Court of Justice in London a year ago. According to the Court of Appeal, the fact that the apps had been developed by third-party companies did not change the guilty verdict.

"The Swatch Group is delighted with the ruling, which deals with a new form of trademark infringement in the digital age and the liability of online providers," said co-head of legal affairs Mireille Koenig in the press release. The court's decision "protects the exclusivity and value of Swatch's iconic watch brands".

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