High costs are the most important argument against skiing for guests
Published: Sunday, Dec 3rd 2023, 10:40
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The current onset of winter is ensuring good snow conditions in the mountains. Narrow artificial snow pistes on green slopes have raised doubts about the future of winter sports. However, the main reason for abandoning piste sports is the price.
In times of generally rising prices, studies show that the cost of winter sports is one of the most important arguments against skiing.
In a survey in Germany, the tourism association "Österreich Werbung" investigated reasons for not traveling. The most common answer was that it was too expensive. Among former skiers who have turned their backs on the slopes, advanced age and cost were the most important reasons.
However, lack of snow and environmental aspects were only cited by 11 and 10 percent of ex-skiers respectively in the survey as reasons for quitting, while 28 percent cited financial reasons. For the representative survey, 1500 people in Germany were questioned in spring.
In another survey, the market research institute Manova analyzed the 2022/23 ski season on behalf of the Austrian Federal Economic Chamber. Around a third of respondents in Germany, Austria and Switzerland cited financial reasons and excessive price increases as reasons why they did not hit the slopes or hit the slopes less than in previous years.
Another reason was the lack of snow. In September 2023, 844 people were surveyed in Germany, 911 in Austria and 1005 in Switzerland.
©Keystone/SDA
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