People queue up in Kilchberg ZH for Dubai chocolate
Published: Saturday, Nov 16th 2024, 13:50
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The Dubai chocolate has also caused a rush in Switzerland: queues formed outside the Lindt chocolate factory in Kilchberg ZH on Saturday morning. Food influencers have been raving about the chocolate with pistachio filling for months.
Only 500 of the coveted chocolate bars were sold in the Lindt Museum store for 14.95 each, with each bar numbered and bearing a certificate of authenticity. Those who arrived too late could at least console themselves with hot chocolate and pralines.
The chocolate, which is causing a stir on social media in particular, is filled with pistachio cream and kadayif, crispy pastry threads that are often used in oriental desserts.
Various food influencers on TikTok discovered Dubai chocolate from other manufacturers and made it popular. Swiss chocolate manufacturer Lindt cleverly jumped on the bandwagon and is now creating an even bigger rush with artificial scarcity.
Panels are sold on
The launch of Lindt Dubai chocolate also caused a rush in German cities a few days ago. In Hamburg, for example, countless people stood in the cold half the night to get their hands on one of the limited edition bars.
The bars are already being eagerly sold on online marketplaces for the equivalent of up to 400 francs per bar. However, the chocolate with the green filling is not only produced by Lindt. Numerous smaller chocolatiers have now developed their own interpretations.
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