Switzerland is poised to lead the charge in the GenAI landscape. Discover how this could transform the nation’s economy.

A study from PwC says Switzerland has the greatest AI growth potential. In the field of generative artificial intelligence (GenAI). In the best-case scenario, the industry could increase gross domestic product by many billions.

This is the conclusion of the study “Embracing the GenAI Opportunity” published by PwC on Monday. According to the study, the Swiss economy has the greatest growth potential of the 20 countries examined thanks to GenAI.

GenAI refers to all forms of artificial intelligence that can analyse and recreate content of all kinds, such as text, images or sound.

One of the reasons given for the growth potential is that the technology and software sector as well as media, pharmaceutical and financial companies are likely to be among the biggest beneficiaries of the new technology.

“In Switzerland, these sectors are particularly well represented compared to less AI-savvy countries such as Germany or France,” it says.

In a “best-case scenario”, the technology therefore has the potential to increase Switzerland’s gross domestic product by up to CHF 50 billion. However, the extent to which individual economies actually benefit from GenAI also depends largely on the framework conditions in the respective country.

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