Watches and Wonders” watch fair gains new exhibitors
Published: Monday, Sep 23rd 2024, 16:20
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The Geneva watch fair "Watches and Wonders" will take place at the beginning of April 2025. From April 1 to 7, a total of 60 watch brands will present their products and innovations to retailers, the media and, on the last days of the fair, the public in the Palexpo halls at Geneva Airport.
Bulgari, Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger are five new watch brands, as announced by the organizer "Watches and Wonders Geneva Foundation". In addition, the manufacturers Armin Strom and HYT are returning to Geneva.
The arrival of Bulgari in particular is causing a stir. The well-known brand is otherwise always part of the smaller "Geneva Watch Days" summer fair, which was launched in 2022. Meanwhile, Rolex, Patek Philippe, Tag Heuer and numerous Richemont houses such as Cartier, Piaget and IWC have been among the main attractions of the "Watches and Wonders" trade fair to date.
Last year, the trade fair attracted 69,000 visitors. That was a record. Tickets are on sale to the public for the days from April 5 to 7.
©Keystone/SDA
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