Descenso del consumo de cerveza en Suiza
Published: Tuesday, Nov 28th 2023, 12:30
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Los suizos beben menos cerveza. En el último año cervecero 2022/23, las ventas cayeron significativamente, siendo el principal motivo el deterioro de la confianza de los consumidores. Mientras tanto, la cerveza sin alcohol es cada vez más popular.
According to initial calculations by the Swiss Brewers' Association (SBV), the Swiss beer market recorded a year-on-year decline of 2.5% in the 2022/23 brewing year (as at the end of September). A total of 4.57 million hectoliters of beer were sold during this period.
However, it should be borne in mind that beer consumption had risen sharply in the previous year in the wake of the coronavirus pandemic, said SBC President Nicolò Paganini at the annual media conference on Tuesday. Compared to the average beer output from 2010 to 2019, last year's sales were within the expected range.
Según Paganini, el tiempo tuvo poca repercusión en las ventas de cerveza. Aunque los lluviosos meses de abril y mayo tuvieron un impacto negativo en el negocio, las estadísticas cerveceras mejoraron durante el cálido y prolongado verano. Mientras tanto, la inflación y los temores económicos habían deprimido la confianza de los consumidores y el consumo de cerveza.
Non-alcoholic beer is becoming increasingly popular with the Swiss. According to the Brewers' Association, output rose by 5.3% in the last brewing year to just under 280,000 hectoliters. This means that non-alcoholic beer now accounts for 6.1% of total beer output, up from 5.8% in the previous year.
©Keystone/SDA
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