Coop expands food waste program for frozen fresh meat
Published: Monday, Dec 9th 2024, 12:50
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Coop is expanding its program to avoid meat waste. A corresponding pilot project is gradually being extended to the retailer's entire store network.
Selected fresh meat products are frozen by expiration date and specially labeled. The pilot phase in summer 2024 went well, Coop announced on Monday.
For this reason, the program to avoid food waste is now to be gradually expanded. Specifically, Coop is expanding the offer from the 16 sales outlets involved in the pilot project to around 250 sales outlets in the Northwest Switzerland-Central Switzerland-Zurich sales region with immediate effect.
Other sales regions will follow step by step. Frozen fresh meat should be available in all Coop sales outlets in spring 2025.
Around 180 self-service items were offered as part of the pilot project. These included minced meat and chicken breast, for example. The items were located in the frozen food department and were labeled accordingly. The fresh meat products were offered at a reduced price for up to 90 days.
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