One in nine Swiss invest in crypto assets
Published: Friday, Nov 15th 2024, 09:10
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One in nine Swiss people invest in cryptocurrencies. However, most do so less for reasons of return than out of curiosity. These are the findings of a study conducted by Lucerne University of Applied Sciences and Arts on behalf of Postfinance.
Interest in crypto assets is only moderate among the Swiss population as a whole, according to the results of the study published on Friday. Only just under 8 percent of respondents are "rather strongly" or "very strongly" interested. A good four-fifths of the population, on the other hand, have never invested in crypto assets.
The cryptocurrencies Bitcoin (87%) and Ether (35%) are best known among the population.
Men are significantly more likely to be crypto investors
Younger generations, men and people with higher incomes are more interested. For example, 17% of men surveyed are invested in cryptocurrencies, but only 6% of women.
For people with an annual income of more than CHF 150,000, the figure is 22%, while for those with less than CHF 25,000 it is only 6%. And among GenZ (13%) and GenY (18%), the figure is significantly higher than among baby boomers (4%).
Mostly smaller amounts
The majority also only invest smaller amounts in cryptocurrencies. According to the authors of the study, this indicates that many investments are more of an experimental nature. For example, 31 percent of respondents hold less than 1,000 francs in cryptocurrencies. The most frequently cited motivation for a crypto investment is curiosity or interest (71%), followed by the prospect of a return (50%).
The potential returns and diversification of the investment portfolio are therefore not unimportant, according to the authors of the study. Overall, however, they (still) play a subordinate role for many investors. According to the study, the most popular providers for trading crypto assets among crypto investors are Revolut, Swissquote and Binance.
The study is reportedly based on an online survey of 3017 Swiss residents aged between 18 and 74 conducted by a market research institute. The survey is representative of Switzerland in terms of the respondents' age, gender, education and language region.
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