Swiss sports market loses sales slightly at a high level
Published: Monday, Apr 15th 2024, 11:20
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The Swiss sports market shrank again in 2023 after two strong years. Hard goods such as skis and backpacks were bought less, as were textiles. However, more shoes were purchased than in the previous year.
The Swiss sports market (excluding bikes) recorded a decline in sales of 1.5% to CHF 2.17 billion in 2023, as reported by market research company GfK on Monday. Both hard goods such as skis, helmets and fitness equipment (-3%) and textiles (-2%) were sold less. The footwear segment performed best with an increase of 3%.
Camping in reverse gear
Within the outdoor submarket, the textile business remained constant at a high level, while the camping segment saw a drop in sales. However, this area had seen strong growth in previous years - partly "thanks" to coronavirus. Sales of outdoor shoes also declined, although this was at least partially offset by an increase in trail running shoes.
The Leisure segment also grew (+5%), whereas the Snow segment (-2%) recorded a slight decline despite a "mild non-winter" in the previous year. Overall, however, GfK describes the demand for winter sports as "unbroken". Sales of fitness equipment were also down by 3%.
Sales of bicycles were significantly lower due to price reductions and market saturation. However, sales of bicycle accessories and for servicing and repairs increased.
Overall, GfK expects the market to continue to weaken in the current year. This is indicated by poor consumer sentiment, rising costs in various areas and the resulting reluctance to spend as well as the increased search for promotions.
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