The Swiss Times - Swiss News in English

Airbnb in Switzerland Aims for Expansion, Eyes AI Integration

  • By The Swiss Times
  • 14 February 2024

Airbnb in Switzerland sets sights on growth across Switzerland, the Netherlands, and Belgium, leveraging AI for an enhanced user experience. With a significant rise in listings and turnover, the platform sees vast potential for further expansion.

Airbnb in Switzerland Aims for Expansion, Eyes AI Integration

Airbnb in Switzerland is strategically expanding its footprint in Switzerland, the Netherlands, and Belgium. Brian Chesky, the co-founder and CEO, highlighted the company’s ambition to revolutionize the app’s user experience through artificial intelligence, marking a significant shift in how users interact with the platform.

The platform witnessed a 17% increase in turnover, reaching 2.2 billion dollars in the recent quarter, showcasing robust financial health. The listings surged to over 7.7 million apartments and houses, a notable 18% rise from the previous year. This growth was predominantly seen in the Asia-Pacific region and Latin America, indicating the global appeal of Airbnb’s offerings.

In Switzerland, the Airbnb landscape has flourished, with listings expanding by 30% between 2021 and 2022, as reported by Emmanuel Marill, the regional head for Europe, Africa, and the Middle East. This growth, fueled by positive word-of-mouth, underscores the platform’s increasing popularity and user trust.

Despite the impressive expansion, Brian Chesky pointed out the significant potential for further growth, noting that for every Airbnb customer, nine others choose hotels, indicating a vast untapped market.
However, the financial journey wasn’t without its hurdles. Airbnb recorded a loss of 349 million dollars in the last quarter, starkly contrasting the 319 million dollar profit from the previous year. This downturn was attributed to a substantial one-off tax charge, hinting at the company’s complex financial dynamics.

With its strategic growth initiatives and technological advancements, Airbnb in Switzerland is poised for further expansion, capitalizing on the untapped potential in the hospitality sector.

©Keystone/SDA

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