The Swiss Times - Swiss News in English

Rolex Becomes the Biggest Seller of Its Own Products

The Swiss newspaper Neue Zürcher Zeitung commented on the acquisition of the watch and jewellery retailer Bucherer by the Geneva luxury watchmaker Rolex on Saturday. The purchase makes sense for Rolex as it gives them control over their most important sales channel. Financially, the acquisition will be easily manageable for the watchmaker, which is owned by a very wealthy foundation. The Bucherer brand will remain and continue to sell a wide range of luxury watch brands, but these brands will have to consider how much they want to sell their watches to their big competitor Rolex. Independent watch retailers will also have to consider how long they can rely on Rolex as their main source of income. In summary, Rolex's acquisition of Bucherer gives them control over their most important sales channel and provides financial security. It also raises questions for other watch brands and retailers about their relationship with Rolex.nnnnnnnnnn


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