The Swiss Times - Swiss News in English

Rolex Becomes the Biggest Seller of Its Own Products

The Swiss newspaper Neue Zürcher Zeitung commented on the acquisition of the watch and jewellery retailer Bucherer by the Geneva luxury watchmaker Rolex on Saturday. The purchase makes sense for Rolex as it gives them control over their most important sales channel. Financially, the acquisition will be easily manageable for the watchmaker, which is owned by a very wealthy foundation. The Bucherer brand will remain and continue to sell a wide range of luxury watch brands, but these brands will have to consider how much they want to sell their watches to their big competitor Rolex. Independent watch retailers will also have to consider how long they can rely on Rolex as their main source of income. In summary, Rolex's acquisition of Bucherer gives them control over their most important sales channel and provides financial security. It also raises questions for other watch brands and retailers about their relationship with Rolex.nnnnnnnnnn

©Keystone/SDA

Most Read

Delivery Services in Switzerland Have New Competition

22 February 2024
Delivery service
An Austrian company opens it's first online supermarket outside the country. Targeting the greater Zurich area.

Murder in Frauenfeld: Trial for the Murder of an Egyptian

22 February 2024
Murder in Frauenfeld
Two men face murder charges over the 2007 killing of a 27-year-old Egyptian, whose body was discovered submerged in Barchetsee.

Swiss Semi-Conductor Government Initiative: Will it Work?

23 February 2024
Swiss semiconductor
SwissChips Initiative represents Switzerland's strategic move to bolster its semiconductor industry amidst global competition.

Swiss CEO Vranckx Moves to the Lufthansa Executive Board

23 February 2024
Swiss CEO
Swiss CEO Dieter Vranckx moves to Lufthansa as Chief Commercial Officer, after leading Swiss through challenging times.

Stay in Touch!

Noteworthy

Swiss biotech
Swiss Biotech Firm Idorsia: Stock Soars – but Why?
26 February 2024
Decathlon
Decathlon Opens 5 more Stores in Switzerland
26 February 2024