The Swiss Times - Swiss News in English

Tourism industry draws positive winter balance

The Swiss tourism industry can draw a positive balance after the end of the 2023/24 winter season. Thanks to the early onset of winter in November and the high occupancy rate over the festive period, most of the destinations surveyed enjoyed a successful winter.

In many places, the past season even surpassed the successful winter of 2022/2023, Switzerland Tourism announced on Tuesday. Early and heavy snowfalls as early as November ensured a blanket of snow and created the right atmosphere, as it was briefly white in many places, even in the lowlands.

The winter business was briefly slowed down in many places by periods of bad weather in February and early March, the report continued. At the end of the season, typical April weather in the lowlands and precipitation in the mountains also made for a mixed Easter weekend. At lower altitudes, warm spells meant that off-piste activities were very popular.

The winter season is traditionally driven by both domestic and European guests. According to Switzerland Tourism, the large number of arrivals from the USA is also striking. Switzerland is a popular winter destination for young Americans in particular.

The results come from a survey of the Swiss tourism industry, in which both ski resorts and urban destinations were asked for their assessment of the past winter season.


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