Switzerland’s Investment Outlook: Kearney Study

Switzerland’s Investment Outlook: Kearney Study

Mon, Apr 29th 2024

Amidst global uncertainties, Swiss investors display strong confidence in artificial intelligence and foreign direct investment opportunities.

Keystone/EPA/LUONG THAI LINH

Switzerland’s investment outlook shows significant optimism with a strong inclination towards artificial intelligence (AI) integration and foreign direct investment (FDI) expansion. Despite existing geopolitical risks and regulatory environments, the Swiss business sector is poised for substantial growth in AI application and global investment activities claims a report from Kearney.

In Switzerland, 88% of business leaders plan to increase their FDI over the next three years, marking a 6% increase from the previous year. Furthermore, 89% view FDI as crucial to their corporate profitability and competitiveness for the future, an uptick from 86% last year. These statistics underscore positive investment climate, with AI playing a pivotal role in driving operational efficiencies and decision-making processes.

The adoption of AI in Switzerland is notably high, with 72% of investors currently employing this technology substantially within their business operations. Projections indicate that AI utilization will continue to expand, particularly in areas like customer service, automation, and supply chain improvements. A projected 63% of Swiss investors anticipate significant enhancements in AI applications to influence their investment strategies.

However, the landscape is not without challenges. Swiss investors are cognisant of potential risks from ongoing geopolitical tensions and the evolving regulatory framework which may affect investment dynamics. To combat this, strategies such as nearshoring and friendshoring are being adopted to mitigate investment risks and adapt to the global economic environment.

Overall, Switzerland’s strategic focus on AI and FDI not only highlights its adaptability but also its proactive stance in maintaining a competitive edge in the global market.

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